THE GROUP
Obiz©
The Obiz© Group
The history of Obiz©, a reference to hobbies, began in 2010 with the mission of supporting companies in their loyalty-building challenges, thanks to technological solutions that have a positive impact on purchasing power, well-being and the local economy. This mission remains unchanged and is set to continue.
Obiz© has been successfully introduced on the stock market in 2021, making it the first GoodTech©to be listed on Euronext Growth© in Paris.
In 2022, Obiz© completes the acquisition of Adelya©, a publisher of customer loyalty and animation solutions, thereby creating the Obiz©Group, a major European player and leader in relational marketing and customer loyalty.
The following year, the Group pursued its growth by joining forces with Ski Loisirs Diffusion (ReducCE), the leading e-ticketing platform in its sector, thus broadening its range of offerings as well as its spectrum of customers and partners.
In 2024, Groupe Obiz© strengthens its strategic positioning on the competitiveness front by integrating HA PLUS PME. This group purchasing solution enables member companies to make significant savings on their strategic purchases, thus optimizing their profitability.
Obiz Diffusion© marks the birth of a key player in relationship marketing, unifying the expertise of Obiz, Ski Loisirs Diffusion and Reduc CE. This synergy brings together the technological know-how of a responsible loyalty specialist and the striking power of a leader in reduced-price leisure.
With 120,000 leisure offers (skiing, parks, travel, cinema) through its extensive network of more than 55,000 partners, Obiz Diffusion© offers SaaS and tailor-made solutions for businesses, works councils and associations. Our mission: to boost the purchasing power and well-being of more than 35 million beneficiaries through a unique e-commerce platform and a high-performance ticketing system. Innovation at the service of your loyalty.
Adelya is the French pioneer of NFC (Near Field Communication) and mobile contactless technologies. Adelya is a software publisher in SaaS mode, the Loyalty Operator, for the revitalisation of local shops and tourist sites: management, visitor or customer animation and revitalisation of merchant ecosystems.
The Loyalty Operator is available in 7 languages, deployed in more than 11,500 points of sale and used in more than 20 countries in Europe.
HA PLUS PME, the leader in purchasing management for SMEs, helps more than 45,000 companies to make significant savings. By negotiating discounts with 94 referenced suppliers, HA PLUS PME optimises purchasing costs on strategic products and services, boosting the competitiveness and profitability of member companies.
HA PLUS PME stands out for its innovative approach, offering an intuitive platform and personalised advice to simplify complex purchases.
Thanks to a network of 150 partner resorts, Skipower combines digital innovation and purchasing power. Its simplified ticketing system offers individuals and works councils preferential rates in summer and winter, without waiting, making the skiing experience smooth and affordable.
Mes Achats Moins Chers© (MAMC) – translation: “My Purchases Less Expensive” – is an adventure that began with an observation: well-being, leisure activities and purchasing power contribute greatly to the quality of life of employees, both at work and in everyday life.
But not all companies – especially smaller ones – have the means to set up an expensive employee benefit platform. The MAMC solution was therefore designed to meet this need.
Equity investments
In order to enrich its catalogue of exclusive offers, to reinforce its social commitment and to achieve its long-term goals, Obiz© is approaching companies that share its vision, its values and that have important synergies.
To create quality relations, let’s develop our relational efficiency together, thanks to immersive and progressive training courses.
Mile designs and develops mobile applications based on geographical positioning and the power of data (tourism, weather, pollution, health, etc.) to improve the well-being, physical condition, health, culture and safety of users.
In particular, Mile has published “JOOKS”: offered in 10 languages, this innovative mobile application allows its users to discover more than 300 cities in the world through more than 1,300 routes by running, walking, cycling or by wheelchair.
Sportyneo is a fintech that is revolutionising the world of amateur sport by facilitating access to sports associations through staggered payment of membership fees. Created in 2021, Sportyneo helps associations simplify their management and increase their revenue, as well as attract and retain members, volunteers and sponsors.
Thanks to this strategic partnership, Obiz© is strengthening its commitment to society while enhancing its Culture and Wellbeing offer. Together, we are facilitating access to sport for as many people as possible and improving the purchasing power of families.
HOP© is the first digital application focused on optimizing relational efficiency. It is based on scientific data designed for anyone seeking to improve their performance. Incubated within PULSALYS©, HOP© is the winner of their Young Researcher Program, as well as of the national iPhD innovation competition (BPI France) in 2020.
Since 2022, HOP© has been recognized and labeled a DeepTech company for its groundbreaking innovation, and has been awarded the French Tech Émergence grant (BPI France).
SuperConnectr is a customizable community marketing application that engages members, develops a sense of belonging and fosters networking.
With its news feed, discussion space, private messaging and member directory, SuperConnectr facilitates exchanges and interactions within the community.
« This strategic acquisition is first and foremost an acceleration factor for Obiz© to achieve its long-term development ambitions. The acquisition of Adelya will complement Obiz©‘s know-how and years of experience in order to enable organisations of all sizes, which do not necessarily have a digital culture, to acquire solutions that were previously used by large groups, in order to support their relational strategy, support their customers’ purchasing power and revitalise their economic territories. »
Together, the two companies share common values around innovation, the revitalisation of territories and the defence of purchasing power.
The Obiz© Group brings consumers closer to local shops and major retailers through digital solutions and attractive offers.
In a constant desire to innovate, Obiz© Group and its employees have created Obelya*, a creative laboratory dedicated to improving the efficiency of organisations (large accounts and local players) in their loyalty challenges at national and international levels. We will tell you more soon…
* “Obeya” is a Japanese term meaning “Large Room”, created by Toyota for the “Prius” model. It is a real work methodology which aims to involve a whole team, on a regular basis and in the same room with the aim of visibly following a project, using previously defined indicators.
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