The Obiz© Group is made up of two entities
Obiz©, a responsible relational marketing solution, and Adelya, a publisher of customer loyalty and animation solutions. Present in 20 countries, the Obiz© Group is the leader in relational marketing and customer loyalty in Europe.
Obiz© is an innovative and responsible relational marketing solution. First GoodTech© on the Euronext Growth© market. Obiz© supports major accounts and federations in building customer or employee loyalty and developing their clientele by improving their well-being and increasing their purchasing power.
Adelya is the French pioneer of NFC (Near Field Communication) and mobile contactless technologies. Adelya is a software publisher in SaaS mode, the Loyalty Operator, for the revitalisation of local shops and tourist sites: management, visitor or customer animation and revitalisation of merchant ecosystems. The Loyalty Operator is available in 7 languages, deployed in more than 11,500 points of sale and used in more than 20 countries in Europe.
« This strategic acquisition is first and foremost an acceleration factor for Obiz© to achieve its long-term development ambitions. The acquisition of Adelya will complement Obiz©‘s know-how and years of experience in order to enable organisations of all sizes, which do not necessarily have a digital culture, to acquire solutions that were previously used by large groups, in order to support their relational strategy, support their customers’ purchasing power and revitalise their economic territories. »
The Obiz© Group brings consumers closer to local shops and major retailers through digital solutions and attractive offers.